How to gain Category Starter?

Do you know who is buying and/or using your products and when they enter your product category?

Albert Klein from AKlein-Consult can show you how to gain crucial category starters and when to approach this important target group. This is because Albert Klein comes with broad experience in gaining category starters from his Management time with Procter & Gamble and Coca-Cola.

Just approach me if you’re interested in my broad know-how on how to gain category starters: ak@aklein-consult.com

AKlein-Consult: Marketing Know-how from P&G and Coca-Cola

Professional Business Writing

Do you get lots of e-mails and memos from your subordinates and peers where you ask yourself: What’s the point? As a result of poorly written and thus unclear mails and memos, you are wasting your precious time.

This does not have to be the case. Albert Klein from AKlein-Consult comes with his hands-on experience in professional business writing von Procter & Gamble. I will implement a new approach of written communication in your organization. Based on very concrete and real examples, your written communication will become both efficient and effective.

Just approach me if you’re interested in my broad know-how in written communication from Procter & Gamble: ak@aklein-consult.com

AKlein-Consult: Business Know-how from P&G and Coca-Cola

Most Efficient Meetings

Have you ever attended unproductive meetings that last too long and do not show meaningful results?

This does not have to be the case. Albert Klein from AKlein-Consult ensures that your meetings get most efficient. This starts with a professional meeting preparation, a clear-cut meeting agenda and a meaningful meeting summary.

Just approach me if you’re interested in my broad know-how in efficient meeting preparation, implementation and follow up: ak@aklein-consult.com

AKlein-Consult: Business Know-how from P&G and Coca-Cola

Physician Sales Force Folder

Do you have doubts regarding the quality of your physician sales material, also because your reps are not really using the folders?

Albert Klein from AKlein-Consult can solve this issue for you. I will develop a communication strategy that is based on real physician insights. This is the foundation for a professional ad agency briefing and ensures that folders are developed and verified in ‚communication labs‘ with real physicians and real sales reps.

Just approach me if you’re interested in my broad physician sales folder development know-how: ak@aklein-consult.com

OGSM: Management by Objectives & Strategies

Are your subordinates not really clear regarding the objectives and the priorization of projects? Then, implementing an OGSM-System will be of great help. OGSM stands for Objectives, Goals, Strategies and Measures. OGSM is used by many leading corporations and ensures that the different company departments and levels are really focusing on joint Objectives, Goals, Strategies and Measures.

Albert Klein from AKlein-Consult comes with proven successful knowledge in the implementation and deployment of OGSM from his Management roles with Procter & Gamble in Europe.

Just approach me if you’re interested in my OGSM know-how: ak@aklein-consult.com

AKlein-Consult: Marketing Know-how from P&G and Coca-Cola

How to transfer Marketing Know-how from FMCG to LifeScience?

Marketing people in Pharmaceutical companies often come with a natural science or medical background. Their standard initial assignment is a sales reps job where they visit physicians. This is often followed by a promotion to a Product Manager role.

However, not all Pharmaceutical companies can provide a sound Marketing training for Junior Product Managers with a natural science or medical background. Important topics are for example Research Briefs towards market research agencies, how to draw conclusions out of market research data, Creative Briefs towards ad agencies, how to manage ad agencies, how to write business summaries and business plans and other topics.

Albert Klein from AKlein-Consult provides support in all these topics. He comes with broad Marketing experience from both FMCG and Pharmaceutical corporations. Thus, he is able to develop taylor-made trainings for your Pharmaceutical Marketing employees: From practical workshops up to 1on1 on-the-job coaching in very concrete projects.

Just approach me if you are interested in my combined FMCG and Pharmaceutical Marketing know-how: ak@aklein-consult.com

AKlein-Consult: Marketing Know-how from P&G and Coca-Cola

Agency Selection through Pitches?

Many FMCG and Pharmaceutical companies put huge efforts in the selection or re-assessing of ad agencies.

Pitches are often used as the standard tool, in many cases with Briefings towards a number of competing ad agencies. As a result, the entire process is both time and cost intensive.

However, there is another way to professionally select an ad agency. Albert Klein from AKlein-Consult comes with a unique experience as Ad Agency Account Executive and from selecting and efficiently leading ad agencies for P&G and Coca-Cola.

Just approach me if you’re interested in my ad agency selection know-how: ak@aklein-consult.com

AKlein-Consult: Marketing Know-how from P&G and Coca-Cola

Tips for Successful Job Interviews

Know your target company:  Conduct some proper desk research to know the key facts about the company. This includes information about the management, key achievements and challenges. Also, understand the company’s dress code (how do managers of this company appear in public?).

Know the details of your CV and the job: Be ready to briefly present your CV without reading from it. Identify the key skills that the company is looking for in the specific role.

Summarize concrete examples where you’ve demonstrated relevant skills: Write-up your examples around 3 points with specific facts/numbers: 1. What was your task; 2. What you’ve done and 3. What you’ve achieved.

Watch the time schedule: Don’t be late, plan for possible issues. In case you learn that you’ll be late (i.e. delayed flight) inform the company asap. Conversely, do not arrive much too early for the interview.

Dress properly: You know from your preparation what’s standard within this company. Take that as a basis, slightly over-dressing is fine.

Listen & understand: You really need to understand the questions. Ask, if you’re not sure. Smile, use a clear and loud voice and keep eye contact. Reply concrete and honest. Faking does not help. Remember, that you might have to go through more than one interviews. 

Don’t criticize a previous employer: Simply don’t do it. Even if a particular job was not good, you’ll always be able to identify something positive.

Ask smart questions: You’ve studied the company’s background. Use your knowledge to ask questions that demonstrate your deep involvement and your professional background.

Great Roles in FMCG 🛒, LifeScience 🧪and Asia 🌏