Author Archives: Albert Klein

Agency Selection through Pitches?

Many FMCG and Pharmaceutical companies put huge efforts in the selection or re-assessing of ad agencies.

Pitches are often used as the standard tool, in many cases with Briefings towards a number of competing ad agencies. As a result, the entire process is both time and cost intensive.

However, there is another way to professionally select an ad agency. Albert Klein from AKlein-Consult comes with a unique experience as Ad Agency Account Executive and from selecting and efficiently leading ad agencies for P&G and Coca-Cola.

Just approach me if you’re interested in my ad agency selection know-how: ak@aklein-consult.com

AKlein-Consult: Marketing Know-how from P&G and Coca-Cola

Tips for Successful Job Interviews

Know your target company:  Conduct some proper desk research to know the key facts about the company. This includes information about the management, key achievements and challenges. Also, understand the company’s dress code (how do managers of this company appear in public?).

Know the details of your CV and the job: Be ready to briefly present your CV without reading from it. Identify the key skills that the company is looking for in the specific role.

Summarize concrete examples where you’ve demonstrated relevant skills: Write-up your examples around 3 points with specific facts/numbers: 1. What was your task; 2. What you’ve done and 3. What you’ve achieved.

Watch the time schedule: Don’t be late, plan for possible issues. In case you learn that you’ll be late (i.e. delayed flight) inform the company asap. Conversely, do not arrive much too early for the interview.

Dress properly: You know from your preparation what’s standard within this company. Take that as a basis, slightly over-dressing is fine.

Listen & understand: You really need to understand the questions. Ask, if you’re not sure. Smile, use a clear and loud voice and keep eye contact. Reply concrete and honest. Faking does not help. Remember, that you might have to go through more than one interviews. 

Don’t criticize a previous employer: Simply don’t do it. Even if a particular job was not good, you’ll always be able to identify something positive.

Ask smart questions: You’ve studied the company’s background. Use your knowledge to ask questions that demonstrate your deep involvement and your professional background.

Great Roles in FMCG 🛒, LifeScience 🧪and Asia 🌏