- OGSM: Objectives, Goals, Strategies, Measures
- Management by Objectives (MBO) & people evaluation
- What Pharmaceutical companies can reapply from the FMCG industry?
- Communication Workshop: How to develop successful advertising?
- Marketing for Non-Marketers: What else in addition to pics?
- Selection, briefing and management of advertising/media/market research agencies
- How to develop and successfully implement communication strategies
- Market Research – From “data delivery“ towards conclusions & indicated actions